Teddy Blaze is the unapologetically kawaii, whimsical, loud, Afrocentric, logo-loving, gaudy + tacky candy shop of streetwear fashion + accessories. Black-owned and Las Vegas-based.
Founded by Sir Jones and Artez Bailey, Teddy Blaze is a design house, retailer and reseller built for people who believe getting dressed should still be fun.
At the center of the house is Defiant, our unmistakable orange teddy bear with the red nose, big personality and absolutely no understanding of the word quiet. He is not simply a mascot. This is his world. Teddy Blaze follows his lead with humor, attitude, color, satire and a healthy disregard for disappearing into the crowd.
Our visual language mixes Afrocentric culture, Afro Yorker attitude, Las Vegas energy, kawaii graphics, streetwear, Americana, sport, prep, bandana, cannabis-inspired motifs, loud African prints and unapologetic logo play.
Some Teddy Blaze pieces whisper. Most prefer not to.
We believe loud can still be refined. A bold graphic does not excuse a boring garment. Every piece has to earn its place through silhouette, construction, texture, color, placement or detail. Boxy cuts, oversized proportions, vintage washes, raw edges, contrast piping, rugby collars, button-ups, jerseys, knitwear, specialty hoodies, statement outerwear and unexpected fabric treatments give the artwork something worthy to live on.
Our African prints are allowed to be expressive. Our bandana prints are allowed to have attitude. Our kawaii graphics are allowed to be cute. Defiant is allowed to be ridiculous. Refinement at Teddy Blaze is not about sanding away personality. It is about making the personality look intentional.
Most Teddy Blaze apparel is driven by original artwork, graphics, prints and garment concepts developed for the house. Select outside products may also appear when they add fabrication, craftsmanship, texture or capabilities that complement the collection.
As a retailer and reseller, Teddy Blaze also curates select pieces that belong naturally in our world. The rule is simple: whether designed by us or selected by us, it has to look like it belongs here and feel worth the expense of owning it.
Teddy Blaze is not built around one category, one season, one sport or one definition of good taste.
We like polished things.
We also like things that are loud, funny, gaudy, tacky, political, satirical, adorable, culturally rooted and occasionally all of those things at once.
Because fashion does not always need to behave.
Sometimes it should make you smile.
Sometimes it should make you stare.
And sometimes an orange teddy bear with a red nose should walk into the room dressed better than everybody else.
TEDDY BLAZE
WHERE NYC STYLE MEETS LAS VEGAS LIVING
DESIGN HOUSE + RETAILER + RESELLER
BLACK-OWNED. AFROCENTRIC. VERY TEDDY.